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Are you presently in distressed need of some money till your upcoming paycheck? When you answered sure, a pay day loan may be to suit your needs. Even so, well before committing to a payday loan, it is essential that you are familiar with what one particular is focused on. This article is proceeding to offer you the info you must know before you sign on for the payday loan.

When you are contemplating obtaining a cash advance, it really is needed so that you can learn how soon you may shell out it back again. The interest levels on these types of lending options is quite higher and if you do not shell out them back promptly, you may incur extra and important fees.

To prevent excessive service fees, look around before taking out a pay day loan. There can be numerous companies in the area that offer online payday loans, and some of the organizations may offer much better interest rates as opposed to others. By checking out close to, you might be able to spend less after it is time for you to pay back the borrowed funds.

Most online payday loans are supposed to be paid back in 2 days. If you fail to spend the loan away from by its thanks date, there might be available choices. Several payday creditors give a refinancing solution.

Usually take out a payday advance for the amount of money you require. People often need extra income to pay urgent matters, but pay day loans demand a far higher interest than what a charge card organization or perhaps a financial institution will charge a fee. Keep your price at its lowest by using out as little financing as possible.

An excellent suggestion for anyone hunting to take out a payday loan, is always to prevent obtaining a number of financial loans right away. This will not only allow it to be more difficult for you to shell out all of them rear by the after that income, but other manufacturers will be aware of if you have applied for other lending options.

Only take out a payday loan, in case you have no other choices. Cash advance service providers usually demand individuals extortionate rates, and management fees. Therefore, you need to check out other strategies for buying fast income before, resorting to a payday advance. You could, by way of example, use some funds from close friends, or family.

Online payday loans typically hold very high interest rates, and really should simply be used for crisis situations. Although the rates are substantial, these lending options can be quite a lifesaver, if you locate oneself in a combine. These financial loans are specifically valuable whenever a vehicle fails, or perhaps appliance tears up.

Make sure you are totally mindful of the quantity your payday advance costs. Payday loan companies normally cost huge rates. Nevertheless, payday advance companies can also fee individuals significant administration charges for every bank loan that they can take out. These supervision costs typically are secret in tiny print out.

Look for a pay day loan firm that offers financial loans to individuals with bad credit. These personal loans are derived from your work condition, and potential to pay back the money as an alternative to depending on your credit. Obtaining this particular cash loan will also help you to re-build excellent credit rating. In the event you comply with the relation to the deal, and spend it again on time.

Individuals searching for the help of a pay day loan needs to be particular the lender beneath thing to consider is registered. The financing legal guidelines in each and every state fluctuate in meaning of what bank loan is legitimate and genuine. The loan originator need to have a legitimate permit to carry out enterprise inside the status.

In case you are a businessman you may have to obtain a protected financial loan. This is a great concept since payday creditors do not generally give on the personal-hired. Pay day loan service providers have to see proof of standard income, and independent people normally have volatile earnings. Also, they are generally struggling to give proof of long term cash flow.

You should be totally certain that money will be offered when the paycheck firm strategies on tugging money through your bank account. You may possibly not possess a dependable income. If something unforeseen occurs and cash is not really settled within your account, you may need to pay the financing firm much more funds.

As many folks have typically lamented, payday cash loans are a challenging thing to learn and can usually cause individuals a great deal of difficulties once they learn how high the interests’ payments are. Nonetheless, you are able to take control of your payday cash loans by using the advice and knowledge presented in the write-up over.

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In case a cash advance can be something you are familiar with, the authenticity of these kinds of financial loan has recently crossed your mind. For that reason you could be pondering if you can or need to acquire one or perhaps not. Make use of this report to discover facts about pay day loans so that you can produce a very good selection once you get a single. Read on to find out more.

Should you decide you want a payday advance, do your prefer and shop around. You might be in a situation the place you need to have cash rapidly, and think that you don’t have enough time just for this. Taking even 1 hour to examine a couple of different companies can web that you simply lower interest rate. In the long run, this could save you equally time and money since you won’t have to bust your butt to create ample to protect the insane quantity of interest you might have to spend.

Many payday loan creditors will promote that they may not refuse your application due to your credit history. Often times, this is appropriate. However, be sure to investigate the level of interest, they may be charging you. The interest rates may vary based on your credit score. If your credit rating is terrible, prepare for a better interest.

Ensure you select your payday advance very carefully. You should look at the length of time you are provided to pay back the money and precisely what the interest levels are exactly like before selecting your payday advance. See what your very best choices and then make your selection in order to save cash.

Tend not to have a loan for any more than you can pay for to repay on your next shell out period. This is an excellent concept to enable you to spend your loan way back in full. You do not desire to spend in installments as the fascination is indeed high that this could make you are obligated to pay considerably more than you lent.

Make sure to give payday lenders the appropriate details. A shell out stub will likely be a great way to make sure they have the correct evidence of income. Make certain they already have your right telephone number. Providing them the incorrect info, or not offering them the data they need, will lead to a prolonged wait for the loan to go through.

Find out all of the assures from your businesses that you study. Many of these organizations have awful goals. Several payday loan firms generate profits by loaning to poor consumers that won’t be capable of pay off them. These businesses have a lot of loopholes open to them they hardly ever must make good on any warranties they are.

Consider the company’s APR before you take out that loan using them. When you concentrate on whatever else, you might be scammed.

Tend not to feel you are very good after you secure that loan via a speedy loan provider. Make sure you keep in mind the loan’s because of particular date and spend punctually. Not making repayments will become expensive and those fees and outcomes rapidly add up.

Think twice prior to taking out a payday loan. Regardless how much you think you require the money, you must learn that these financial loans are really expensive. Obviously, in case you have not any other approach to placed food around the table, you have to do what you could. However, most payday loans end up charging folks double the amount quantity they lent, when they pay the personal loan away.

Make every consider to repay your payday loan punctually. If you can’t pay it back, the loaning firm may make you rollover the borrowed funds into a replacement. This another one accrues its very own list of charges and finance costs, so technically you might be paying all those service fees two times for a similar dollars! This can be a severe drain in your banking account, so plan to spend the money for loan away right away.

In terms of online payday loans, you don’t have rates of interest and fees to be concerned with. You must also keep in mind that these loans increase your lender account’s likelihood of struggling an overdraft. Bounced inspections are often very pricey when added to the top expense of pay day loans alone.

If you wish to make a repayment immediately, a pay day loan will make it feasible. You simply need to determine what they require, so you can find no unexpected situations. The ideas here can assist you to be equipped for the full process. Therefore, you can get a financial loan that assists you, and shell out it back as soon as possible.

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If you want cash instantly, you might have a choice. Taking out a payday advance might help treatment your financial situation in the simple-phrase. You do need to be knowledgeable before you decide to apply, however. Check out the following tips prior to making any choice.

Getting a payday advance means kissing your up coming income adios. You’re likely to need to have to consider how to live on everything you get till the pursuing paycheck, since you’ll be utilizing much of your next one particular to fund this personal loan. Unless you know this you could have to get yet another cash advance which will begin a pattern.

In order to prevent extreme fees, shop around before you take out a pay day loan. There could be many companies in your area that supply online payday loans, and some of the firms may possibly supply much better interest levels as opposed to others. By checking about, you could possibly reduce costs when it is a chance to reimburse the borrowed funds.

Validate that you are currently very clear around the actual particular date that your loan payment arrives. Despite the fact that pay day loans usually charge tremendous costs, you will certainly be compelled to spend more should your transaction is past due. The borrowed funds volume and all sorts of connected fees has to be readily available for the cash advance firm to take away through your bank account on your own decided thanks day.

By no means lay to the payday loan business. Unless you tell the facts on an app, you will be prosecuted.

If you are thinking of pay day loans, try to acquire as little as possible. Urgent matters that could only be solved by using a fast income infusion occur, but keep in mind a cash infusion comes at a cost, namely skies-substantial attention and charges that happen to be unknown with banking institution personal loans or a credit card. Lessen the expenses by keeping your loan amount to a minimum.

Take into account each of the payday loan options before you choose a payday advance. While most lenders demand repayment in 14 days and nights, there are several loan providers who now give you a thirty day word that could meet your needs greater. Different payday loan creditors could also provide different pay back options, so find one that meets your requirements.

When it comes to getting a payday loan, make sure to comprehend the pay back technique. Sometimes you might need to send out the lender a article dated examine that they may funds on the thanks time. In other cases, you may simply have to give them your banking account information and facts, and they can automatically subtract your payment from the bank account.

Will not obtain a personal loan for any a lot more than you can pay for to repay on the after that shell out period of time. This is a good thought to be able to pay out the loan back full. You do not would like to pay in installments for the reason that curiosity is really higher it can make you are obligated to pay much more than you obtained.

A bad credit score, it must be mentioned, will not automatically remove you against online payday loans. Lots of people who actually will benefit from obtaining a payday advance determine never to use due to their a bad credit score status. Several payday lenders actually will give serious cash, as long as it is possible to demonstrate that you may have work.

Research your options before taking out a payday loan. It is likely you feel there’s not plenty of time to research simply because you need your hard earned dollars today! Usually, online payday loans are the favored alternative as a result of fast payout. Often, the funds are offered almost immediately. Search online for low rates, look at the BBB to look into financial institution standing, and define your alternatives before you take on a payday loan.

When you are signing a payday advance, ensure you only use the sum you require and may easily repay whenever it’s expected. Even though it may be luring to acquire additional money, it can lead to a big dilemma when you’re paying back a ton of curiosity eventually.

You could be supplied the opportunity to use even more funds than you required, but it is never ever a great idea to achieve that. They will offer you a lot more due to the fact they need to get more money from you. Acquire particularly what exactly you need and that’s all you must get.

If you need a very good knowledge about a pay day loan, keep your recommendations in this article at heart. You should know what to expect, as well as the suggestions have ideally helped you. Payday’s financial loans can provide very much-necessary monetary support, you should be careful and think cautiously concerning the alternatives you will make.

Explainer Video Production Process: Step-By-Step Description

Explainer video production is a multi-step process that involves more experts than one.

Typically, an explainer video production team comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Each of these six role players uniquely contributes to video production.

Here’s a step-by-step description of the Video Production Process.

Step I: Understanding Client Brief

The first step of the explainer video production process involves going through client’s brief (a questionnaire filled by client), for understanding his/her business entity and video requirement. Usually, it is the scriptwriter who goes through this process. In case of doubts or queries, an interaction between the scriptwriter and the client is arranged.

Step II: Research and Brainstorming

After all the relevant information has been gathered from the client, a secondary research (if needed) is conducted, for better understanding the business. The brief is explained to the storyboard artist and to the animator. After both of them have understood the brief, they sit with the scriptwriter to visualize the video storyline, decide on characterizations & other visual elements, and finalize on how those elements would be animated. Once everything is decided, the video script is crafted.

Step III: Scripting & Voiceover

Based upon discussion, the explainer video script is crafted and sent to the client for approval. Typically, a 60-seconds explainer video script contains 150-160 words. This script acts as the ‘armature’ around which the video is sculpted. On approval, the script is recorded as a voiceover, which at a later stage, is placed as a background narration in the explainer video.

Step IV: Storyboarding & Illustration

A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence.”- Wikipedia

Basically, storyboarding involves sketching the scenes of the video, frame-by-frame. Storyboarding is done on the basis of the final script. Once storyboarding is done, it is sent for client’s approval. On approval, the storyboard goes through illustration (colorization), and once again, it is sent to the client for approval.

Step V: Animation and Sound Effects

Once the fully-illustrated storyboard is approved from the client, the animation process gets started. This process of course, consumes a lot of time as it isn’t a simple job to bring static storyboard characters/elements to life. The animation is done based on the final voiceover, thus ensuring proper synchronization between the audio and the visual.

Eventually, the animation and voiceover are integrated together to form the video. To this video, sounds effects are added. The sound effects enhance the overall video quality and contribute in creating subtle humor.

The final video is sent for approval.

Step VI: Delivery

On approval, the final video along with its source files is delivered to the client. As per the client’s requirement, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format(s). This is how the explainer video production process ends.


5 Tips for Effective Exaggeration

At the heart of successful animation lie 12 principles. One of these is exaggeration, which refers to the act of taking certain elements and stretching them beyond the realm of normal. All animation requires some sort of exaggeration, even animation that strives to be realistic, because it is exaggeration that makes animation come alive, appeal to audiences, and add comedic relief to otherwise intense scenes. Poorly executed exaggeration, however, can detract rather than add to the appeal and impact of an animated work. As a result, effective exaggeration requires careful work by the traditional animation studio. Following are a few tips for successfully using exaggeration in any animated production.

Exaggerate The Most Important Elements.

The first step in creating effective exaggeration is to choose which elements to exaggerate. The key when making this decision is to remember that exaggerated elements will get the most attention from viewers. Therefore, the element you choose will change the way the viewer understands the scene. As a result, you need to choose the elements that are most important for understanding the scene.

For instance, if you are animating a scene in which a character is sailing, you may decide that the waves’ movements are most important and exaggerate those. On the other hand, you may decide that the character’s reaction is most vital, and, therefore, focus on their facial features. In the first instance, the viewer learns about the environment in which the character is sailing, while in the latter, the viewer learns about the personality of the character. Making the right choice will allow you to create exaggeration that contributes to rather than detracts from your work.

Know What Your Goals Are.

Once you decide which elements to exaggerate, you will need to decide how much exaggeration to use. In order to make this decision, you must have a clear idea of what you hope to achieve with the exaggeration. Exaggeration can be used in a number of different ways. For instance, you can use it to add fluid motions that make the animation look more realistic. On the other hand, you can use it to create caricatured movements that add comedy, or that add personality and appeal.

Each of these goals, however, requires a slightly different use of exaggeration. Take, for instance, the sailor discussed above. If you desire a realistic look, you may choose to slightly exaggerate his facial expressions. However, if you wish to interject humor, you may use extreme exaggeration to give him comedic facial expressions. The right choice will be the one that best contributes to your overall goals for the scene.

Retain The Essence of The Exaggerated Elements.

As soon as you decide to exaggerate an element, you are no longer bound by the strict parameters of reality. However, in order for your exaggeration to retain its appeal, it must still have some connection to reality. If it does not, the object or character being exaggerated will become confusing to viewers, who will no longer be able to mesh what they see on the screen with the basic rules of reality to which they are accustomed.

For instance, say you choose to exaggerate the facial features of the character sailing on the boat. If you remove all identifying elements from the face in order to twist it into a complete caricature of fear or surprise, or delight, you will lose the essence of the character design. The viewer will no longer be able to identify or connect with them. As a result, when exaggerating any animated element, a good rule of thumb is to take what is already there as far as expressions, physical features, or emotions, and exaggerate those elements. By doing so, you increase the appeal of the scene for viewers instead of detracting from it.

Create Balance.

Even though viewers of animation expect to see exaggeration and fantasy, they also want to keep one foot in reality. As a result, another key to effective exaggeration is to create balance within the scene. You can do so by only selecting a few elements in each scene to exaggerate. The rest of the elements must remain more natural and realistic. Doing so will avoid an absurd or disturbing look that will leave viewers confused or dismayed with your work.

For instance, if you exaggerate your sailing character’s facial features, you should refrain from exaggerating their other physical features. If you choose to exaggerate the movement of the waves, you may need to refrain from exaggerating the character’s facial features too. With a balanced scene, you draw the viewer’s attention to the elements they need to see, and keep them grounded enough in reality to enjoy the exaggerated elements.

Keep Your Project Appealing.

Finally, when using exaggeration in your animated production, you will need to maintain appeal. Appeal is a fairly subjective, yet crucial, element to animation. It is what makes even a villain a character the viewers will enjoy watching. Making mistakes in the steps discussed above can result in a loss of appeal. For instance, if you use too much exaggeration, viewers will be less likely to enjoy the animated production.

As a result, the last question you must ask yourself is how the exaggeration contributes to the scene’s overall appeal. It may fit all the criteria above, yet detract from the overall entertainment value. On the other hand, you may find that pushing the boundaries a bit yields a bolder look and greater appeal. As a result, exaggeration, as with any element of animation, requires careful crafting in order to achieve the most powerful and appealing work of art possible.

Exaggeration is an effective way to bring your animation to life, whether you are doing video game animation, advertising animation, or a feature length film. By exaggerating the most important elements, knowing what you want to achieve, retaining the essence of the exaggerated elements, creating balance, and keeping your project appealing can help you to create truly effective exaggeration in your animated art.


Anime Vs Cartoons: What’s the Difference?

In the “Anime” community, for most fans and followers, “Anime” is “Anime and “Cartoons” are “Cartoons”. For them both of the things are really different from each other.

First of all, many people get confused between an Anime and a Cartoon, just because both are animated that doesn’t mean that they both are same. There are so many differences in Anime and Cartoons. While both are caricatures that may be animated, anime usually has visually distinct features for characters. So, here I will now explain the difference between these two. Anime are Japanese animated production, that come in different formats like, television series such as dragon ball z, Naruto, one piece etc., animated short films, and full-length movies. But cartoons are two-dimensional illustrated visual art, non-realistic or semi-realistic drawings.

Anime characters have distinct facial and physical features that are very similar to reality, their big eyes and small mouth are created because of cuteness. On the other hand, cartoons physical features are very far from reality than anime. Anime characters also show different kinds of distinguishable facial expressions whereas cartoons don’t.

Cartoons are generally made to make people laugh, so the genre mainly is comedy. But there are also many cartoons that are educational, teaching something good to mainly toddlers and kids in a fun, interactive way. For example, mickey mouse, Donald duck, bugs bunny etc.

Unlike cartoons, anime doesn’t stick to only one or two genres. Anime shows and movies are all based on some kind of plot which continues through the entire series, for example, bleach, one piece, Naruto, etc. Anime is based on real-life issues or something that are closer to human emotions and have many more genres than cartoons such as, drama, school life, slice of life, romance, action, etc.

The first cartoon was said to be produced in 1499. It depicted the pope, holy Roman emperor, and the king of France and England playing the game of cards. However, Japanese animation began in the early 20’s, when Japanese filmmakers were experimenting with different techniques. By 1930s, as an alternative to the live action industry, animation was established.

As cartoon are two-dimensional figures drawn and used in animations, as caricatures in newspapers, and books. If we were to define what Anime is then the general idea of some of the common and agreed upon notions would be “Japanese, animation, vivid designs, and hand-drawn” would be predominant buzzwords.

Today, Anime only seems to refer “animations only from Japan” to make it more understandable for people. After all this is human nature to like the things which are easily understandable and easily categorized.

To make the distinction clearer, let’s take the example of the tom and jerry and dragon ball z. So, you may think what’s the difference between the two when they both are animated and have good visuals, backgrounds, sound effects and even the animated drawings are nice. But, there are many differences in them which differentiate them from anime to cartoon. Like, their concepts are totally different, as you know every episode of tom and Jerry is different and is not related to any of the previous episode or continuing some kind of story from a point but in dragon ball z every episode is related to the previous one, and continue the story from where it stopped in the previous episode. And their genres are different too, as tom and Jerry is purely based on a cat and mouse fight and made to make people laugh and their watch time fun. On the other hand, dragon ball z is kind of a journey of a saiyan to save the Earth and the universe from several threats, he fights for saving everyone, with the help of his family, friends and fellow saiyans. Dragon ball z is can be categorized in many different genres, like action, adventure, comedy, super power, etc.

Another thing in which some people may distinct anime and cartoon would be that cartoons are for kids whereas reach of anime can be extended to many other age groups and other areas.

But what I think is, cartoons are not just children material, because as we can see in the newspapers, and on television too, there are many cartoons containing and targeting many political, religious views. Most of these messages are hidden and unrecognizable for children, so that adults can enjoy watching them with kids. Whereas some of the anime contains high adult content and thus are not safe or good for little kids to watch. Those kind of anime are made entirely focusing on adult audience. But there are also some anime series which are absolutely safe to watch with kids. But nowadays, even normal anime’s may have some scenes which are not supposed to be watched by children.

So, I think, where cartoons are safe for kids to watch, anime shouldn’t be considered safe enough for them. But no matter how old you get, you can still enjoy it as it is.

I feel that, anime has deeper thought in them, well developed characters, broad story-line, a solid theme, realistic background animation, real life situations, dialogues, expressions, etc. all of these things bound us together to watch all the episodes (whether there are 12 or 24 or more than a hundred of episodes) of the anime series. Whereas on the other hand, cartoons, regardless of whether they are telling a story or just aiming for comedy, have shallow characters and themes.

Cartoons doesn’t look that creative compared to anime, as anime characters are so different from each other and very well developed too.

There’s one more thing which we can say that differentiate anime and cartoons, that is, for example, in the Simpsons, Bart is the class clown for the entire show but in most of the anime the character’s traits change dynamically, like in the starting they may be kind of shy, or maybe considered as weak or harmless, but later on they become stronger than most of the other characters.


Inside Out – Entertainment That Teaches?

Inside Out is a Disney-Pixar animated film which successfully uses graphics and humour to show what is going on inside someone’s head. This promises to be an entertaining way to teach emotional intelligence.

General scenario of Inside Out

Growing up can be a difficult time. This is true for 11-year-old Riley. Her father starts a new job on the West Coast and so she is uprooted from her life in Minnesota when the family moves to San Francisco.

Riley’s mind is portrayed by five small characters called Joy, Fear, Disgust, Sadness and Anger. These are personified in the film as human-like creatures who live in Headquarters. This is the headquarters of Riley’s head where executive decisions take place. She responds to events according to which little figure is taking charge.

The emotional characters in Inside Out

  • Joy is a light-hearted optimist trying to ensure Riley is happy.
  • Fear is awake to any hazards and is concerned to keep Riley safe.
  • Disgust wants to show Riley what physically and socially poisons her.
  • Sadness dwells on the unhappy side of things.
  • Anger cares a lot about protesting when things are unfair.

As Riley’s emotions struggle to adjust to her new life, chaos ensues in Headquarters.

Portrayal of core memories in Inside Out

Riley’s past experiences are stacked as core memory balls in long-term storage. Each of these can be called on but sometimes they get dumped and lost. The memories are coloured and distorted if touched by one of the emotion characters. For example, an experience is remembered differently by being turned blue if touched by Sadness.

The view of Inside Out regarding the causes of behaviour

Inside Out suggests that the emotional figures can make Riley feel what they want according to which of them is in charge of the controls and which can touch a core memory. Children need to learn to recognise how emotions affect the way we all behave and learn to put names to them. In addition, there is the useful point that we can misremember the past according to our current feelings.

Riley is shown to be a victim of her emotions. She appears to have no choices. According to Inside Out, it is the specific situation one finds oneself in that determines one’s emotional response. What emotional attitude we adopt comes from experiences in life or rather the way these are remembered. In line with the story of Inside Out, core memories can be coloured by which emotion currently in charge touches them.

An alternative view to that conveyed by Inside Out

In my opinion the film omits the important dimension of personal choice. Perhaps this was necessary because of the simple nature of the plot. Is Riley to be thought of as a mere robot just responding to which emotion is the strongest at any one particular moment? A different view is that we ourselves are in charge of which emotion rules us. According to this standpoint, each person has volition (free-will). In other words, we can make personal choices which can go beyond what might be expected from experience and current adversity.

Did Riley have to snap back at her parents when they tried to talk to her after her unhappy day at the new school? Did anger have to be in charge?

Was there no other response available to her other than to abruptly end the phone call from the old friend? She had been told there is a new girl on her old team who played really well with Meg. Did social disgust have to rule her mind at that point?

Had she no choice other than to roll over and face the wall after Dad tries to cheer her up by acting goofy? Did sadness really make her do this?

Rational thoughts

Just as our core memories can be coloured by our emotions, so can our thoughts. I feel afraid so I am likely to think about dangers around me. However, it also works the other way around. My thoughts can affect my feelings. So if I reflect on my situation and think about it from a wider perspective, I may feel differently. For this reason, I believe our natural passions need not dominate us.

Riley is only a child, and her responses to what happened to her are perhaps only what we might expect from a child. As an adult she might look back and think that when her parents tried to talk with her perhaps she could have discussed the reasons for the house move instead of snapping at them thus ending the conversation.

When Meg spoke about a new friend, perhaps Riley could have thought about the new friends she might expect to make in her new school and talked with Meg about their keeping contact instead of rudely ending the call.

In addition, when her father tried to make up with her by acting goofy perhaps she might have thought about making the best of her new circumstances and get his help to do this instead of turning away from him.

Learning to relate to people is not just about recognising emotions that they and we feel. I would say it is also about learning reflection and self-control. Should children be learning this also?

What is truly human about us is our rationality, our ability to see and know, if we try, what is true and what is good, and also our ability freely to intend, think, say, and do it” (Emanuel Swedenborg, spiritual philosopher)

As a clinical psychologist, Stephen Russell-Lacy has specialised in cognitive-behavioural psychotherapy, working for many years with adults suffering distress and disturbance.


The Need For Animation Character Modelling

3D animation is the latest trend in the market with every one trying to get the best and dazzling effect to give their final product that “wow” feel- which viewers like to see. But the art of 3D animation is an all-encompassing one which is determined by many factors.

One of those factors is character modelling. Simply put, it is the process of creating your character in a 3D space using software. It may seem like a simple and meaningless task but involves a lot of technical knowledge and detailing. A sound understanding of human anatomy is required apart from the knowledge of the software that you use to make it. Arms, legs and head should be made to proper proportion to each other to make the character look believable.

After this step, the character modelling artist adds texture or color to his model to give it a finished look. The textures and color should look real or as prescribed by the designated look for the character by the client. This is a crucial step, the artist needs to understand the effects of different textures and lighting and their effect on the overall composition of things. There are several methods that he can use involving different brush types and the access to bump maps, which add the final feel to his model.

The character modelling is an important aspect because they are the “actors” in your 3D animated film and actors must always look appealing to engage the audience. Well executed Character modelling is necessary for the 3D animated film to look classy and have the “wow” feel. It is essential to make the star of your animated film the most captivation and engaging element of the film.

The most common tools used for Character modelling are Z-brush, blender and Mud box, to name a few. But all these tools do not make a great 3D film, it is the responsibility of the Modelling artist to create a believable character out of his tools. The character is considered complete when it is properly sculpted with proper proportions followed by correct texture and mapping applied, and if this step is properly executed only then can proper rigging and animation be done to the model. So, a lot of the later parts of the production pipeline depend on the Proper execution of Character modeling.

It is never a bad thing to invest time and effort in this area. Especially in the realm of 3D animation all parts and phases of the pipeline are important. Character Modelling is just one of the phases which is often sidelined and greatly underestimated.

Our Process:

We analyze and summarize whatever the content, and then we mix it up with brain storming ideas to create a final result which reveals the message of your company and products.


Humor in Animated Explainer Videos: Purpose and Types

Why Humor is Essential in Animated Explainer Videos

Unlike a ‘real’ video format, through which ‘real’ people could portray light as well as intense human emotions with equal magnificence, the animated video format could, at best, be used to imitate real human emotions, essentially in a fun & cheerful way. This is primarily so, because the default and prominent attribute of animation as a communication technique, irrespective of its purpose of use, is light-heartedness. And although animated characters could represent human beings (or human-like beings) in a video, they can’t replace them when it comes to showcasing real & deep emotions, that could charge or move the viewers. Thus, the only emotional appeal that particularly goes well with animated video-communication technique is humor.

The biggest advantage of using a character animated explainer video for communication is that it lets you present a visualization of your complex concept with the help of one or more personified characters. Since these characters are hand-drawn by a storyboard artist and could represent any imaginable (real/unreal, tangible/intangible) entity, there is an endless scope for creating unique character representations that are funny and lovable.

Also, since animation has motion and sound elements, the creative communication techniques, like ‘Exaggeration’, ‘Satire’, ‘Parody’ and others that trigger laughter, could be beautifully used to bring out visual humor through funny body language and/or facial expressions of the moving characters. This is another reason why humor naturally goes well with animated video-communication technique.

Types of Humor Elements & How They Could Be Incorporated in an Animated Explainer Video

Loud Humor

Loud Humor involves those humor elements that are presented very apparently and could easily be experienced by viewers as funny and laughable. One obvious way of bringing out this kind of humor in an animated explainer video is by intentionally writing a funny script by using one or more wordplay techniques like pun, phonetic mix-ups, obscure words and meanings, double entendres, rhetorical devices, and creating supporting visual humor elements, so that the voiceover (the script) and the visual- together bring out humor. Needless to mention, sound effects play a very supportive and important role in bringing out loud humor in an animated explainer video.

Silent Humor

Silent Humor, in an animated explainer video is the ‘not-so-obvious’ kind of humor. One way of bringing out silent humor, is by creating only visual humor elements. Imagine, for example, a video frame that is being shared between a lead animated character and a supporting animated character. When you are viewing the video, although most of your attention would be on the lead character, the supporting character could still be animated to bring out humor through its body language or facial expressions. These kind of subtle humor elements give that ‘special effect’ or ‘magic touch’ to your animated video. Although the expressions or body language of the supporting characters would go with the flow of the script, still their humorousness is independent to themselves.

It often happens that when a humor element is not very obvious to every viewer, it makes it all the more engaging because then, the viewer automatically takes interest in interpreting this subtle humor, and in doing so, pays more attention while watching the video.