CategoryAnimations

Explainer Video Production Process: Step-By-Step Description

Explainer video production is a multi-step process that involves more experts than one.

Typically, an explainer video production team comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Each of these six role players uniquely contributes to video production.

Here’s a step-by-step description of the Video Production Process.

Step I: Understanding Client Brief

The first step of the explainer video production process involves going through client’s brief (a questionnaire filled by client), for understanding his/her business entity and video requirement. Usually, it is the scriptwriter who goes through this process. In case of doubts or queries, an interaction between the scriptwriter and the client is arranged.

Step II: Research and Brainstorming

After all the relevant information has been gathered from the client, a secondary research (if needed) is conducted, for better understanding the business. The brief is explained to the storyboard artist and to the animator. After both of them have understood the brief, they sit with the scriptwriter to visualize the video storyline, decide on characterizations & other visual elements, and finalize on how those elements would be animated. Once everything is decided, the video script is crafted.

Step III: Scripting & Voiceover

Based upon discussion, the explainer video script is crafted and sent to the client for approval. Typically, a 60-seconds explainer video script contains 150-160 words. This script acts as the ‘armature’ around which the video is sculpted. On approval, the script is recorded as a voiceover, which at a later stage, is placed as a background narration in the explainer video.

Step IV: Storyboarding & Illustration

A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence.”- Wikipedia

Basically, storyboarding involves sketching the scenes of the video, frame-by-frame. Storyboarding is done on the basis of the final script. Once storyboarding is done, it is sent for client’s approval. On approval, the storyboard goes through illustration (colorization), and once again, it is sent to the client for approval.

Step V: Animation and Sound Effects

Once the fully-illustrated storyboard is approved from the client, the animation process gets started. This process of course, consumes a lot of time as it isn’t a simple job to bring static storyboard characters/elements to life. The animation is done based on the final voiceover, thus ensuring proper synchronization between the audio and the visual.

Eventually, the animation and voiceover are integrated together to form the video. To this video, sounds effects are added. The sound effects enhance the overall video quality and contribute in creating subtle humor.

The final video is sent for approval.

Step VI: Delivery

On approval, the final video along with its source files is delivered to the client. As per the client’s requirement, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format(s). This is how the explainer video production process ends.


5 Tips for Effective Exaggeration

At the heart of successful animation lie 12 principles. One of these is exaggeration, which refers to the act of taking certain elements and stretching them beyond the realm of normal. All animation requires some sort of exaggeration, even animation that strives to be realistic, because it is exaggeration that makes animation come alive, appeal to audiences, and add comedic relief to otherwise intense scenes. Poorly executed exaggeration, however, can detract rather than add to the appeal and impact of an animated work. As a result, effective exaggeration requires careful work by the traditional animation studio. Following are a few tips for successfully using exaggeration in any animated production.

Exaggerate The Most Important Elements.

The first step in creating effective exaggeration is to choose which elements to exaggerate. The key when making this decision is to remember that exaggerated elements will get the most attention from viewers. Therefore, the element you choose will change the way the viewer understands the scene. As a result, you need to choose the elements that are most important for understanding the scene.

For instance, if you are animating a scene in which a character is sailing, you may decide that the waves’ movements are most important and exaggerate those. On the other hand, you may decide that the character’s reaction is most vital, and, therefore, focus on their facial features. In the first instance, the viewer learns about the environment in which the character is sailing, while in the latter, the viewer learns about the personality of the character. Making the right choice will allow you to create exaggeration that contributes to rather than detracts from your work.

Know What Your Goals Are.

Once you decide which elements to exaggerate, you will need to decide how much exaggeration to use. In order to make this decision, you must have a clear idea of what you hope to achieve with the exaggeration. Exaggeration can be used in a number of different ways. For instance, you can use it to add fluid motions that make the animation look more realistic. On the other hand, you can use it to create caricatured movements that add comedy, or that add personality and appeal.

Each of these goals, however, requires a slightly different use of exaggeration. Take, for instance, the sailor discussed above. If you desire a realistic look, you may choose to slightly exaggerate his facial expressions. However, if you wish to interject humor, you may use extreme exaggeration to give him comedic facial expressions. The right choice will be the one that best contributes to your overall goals for the scene.

Retain The Essence of The Exaggerated Elements.

As soon as you decide to exaggerate an element, you are no longer bound by the strict parameters of reality. However, in order for your exaggeration to retain its appeal, it must still have some connection to reality. If it does not, the object or character being exaggerated will become confusing to viewers, who will no longer be able to mesh what they see on the screen with the basic rules of reality to which they are accustomed.

For instance, say you choose to exaggerate the facial features of the character sailing on the boat. If you remove all identifying elements from the face in order to twist it into a complete caricature of fear or surprise, or delight, you will lose the essence of the character design. The viewer will no longer be able to identify or connect with them. As a result, when exaggerating any animated element, a good rule of thumb is to take what is already there as far as expressions, physical features, or emotions, and exaggerate those elements. By doing so, you increase the appeal of the scene for viewers instead of detracting from it.

Create Balance.

Even though viewers of animation expect to see exaggeration and fantasy, they also want to keep one foot in reality. As a result, another key to effective exaggeration is to create balance within the scene. You can do so by only selecting a few elements in each scene to exaggerate. The rest of the elements must remain more natural and realistic. Doing so will avoid an absurd or disturbing look that will leave viewers confused or dismayed with your work.

For instance, if you exaggerate your sailing character’s facial features, you should refrain from exaggerating their other physical features. If you choose to exaggerate the movement of the waves, you may need to refrain from exaggerating the character’s facial features too. With a balanced scene, you draw the viewer’s attention to the elements they need to see, and keep them grounded enough in reality to enjoy the exaggerated elements.

Keep Your Project Appealing.

Finally, when using exaggeration in your animated production, you will need to maintain appeal. Appeal is a fairly subjective, yet crucial, element to animation. It is what makes even a villain a character the viewers will enjoy watching. Making mistakes in the steps discussed above can result in a loss of appeal. For instance, if you use too much exaggeration, viewers will be less likely to enjoy the animated production.

As a result, the last question you must ask yourself is how the exaggeration contributes to the scene’s overall appeal. It may fit all the criteria above, yet detract from the overall entertainment value. On the other hand, you may find that pushing the boundaries a bit yields a bolder look and greater appeal. As a result, exaggeration, as with any element of animation, requires careful crafting in order to achieve the most powerful and appealing work of art possible.

Exaggeration is an effective way to bring your animation to life, whether you are doing video game animation, advertising animation, or a feature length film. By exaggerating the most important elements, knowing what you want to achieve, retaining the essence of the exaggerated elements, creating balance, and keeping your project appealing can help you to create truly effective exaggeration in your animated art.


Anime Vs Cartoons: What’s the Difference?

In the “Anime” community, for most fans and followers, “Anime” is “Anime and “Cartoons” are “Cartoons”. For them both of the things are really different from each other.

First of all, many people get confused between an Anime and a Cartoon, just because both are animated that doesn’t mean that they both are same. There are so many differences in Anime and Cartoons. While both are caricatures that may be animated, anime usually has visually distinct features for characters. So, here I will now explain the difference between these two. Anime are Japanese animated production, that come in different formats like, television series such as dragon ball z, Naruto, one piece etc., animated short films, and full-length movies. But cartoons are two-dimensional illustrated visual art, non-realistic or semi-realistic drawings.

Anime characters have distinct facial and physical features that are very similar to reality, their big eyes and small mouth are created because of cuteness. On the other hand, cartoons physical features are very far from reality than anime. Anime characters also show different kinds of distinguishable facial expressions whereas cartoons don’t.

Cartoons are generally made to make people laugh, so the genre mainly is comedy. But there are also many cartoons that are educational, teaching something good to mainly toddlers and kids in a fun, interactive way. For example, mickey mouse, Donald duck, bugs bunny etc.

Unlike cartoons, anime doesn’t stick to only one or two genres. Anime shows and movies are all based on some kind of plot which continues through the entire series, for example, bleach, one piece, Naruto, etc. Anime is based on real-life issues or something that are closer to human emotions and have many more genres than cartoons such as, drama, school life, slice of life, romance, action, etc.

The first cartoon was said to be produced in 1499. It depicted the pope, holy Roman emperor, and the king of France and England playing the game of cards. However, Japanese animation began in the early 20’s, when Japanese filmmakers were experimenting with different techniques. By 1930s, as an alternative to the live action industry, animation was established.

As cartoon are two-dimensional figures drawn and used in animations, as caricatures in newspapers, and books. If we were to define what Anime is then the general idea of some of the common and agreed upon notions would be “Japanese, animation, vivid designs, and hand-drawn” would be predominant buzzwords.

Today, Anime only seems to refer “animations only from Japan” to make it more understandable for people. After all this is human nature to like the things which are easily understandable and easily categorized.

To make the distinction clearer, let’s take the example of the tom and jerry and dragon ball z. So, you may think what’s the difference between the two when they both are animated and have good visuals, backgrounds, sound effects and even the animated drawings are nice. But, there are many differences in them which differentiate them from anime to cartoon. Like, their concepts are totally different, as you know every episode of tom and Jerry is different and is not related to any of the previous episode or continuing some kind of story from a point but in dragon ball z every episode is related to the previous one, and continue the story from where it stopped in the previous episode. And their genres are different too, as tom and Jerry is purely based on a cat and mouse fight and made to make people laugh and their watch time fun. On the other hand, dragon ball z is kind of a journey of a saiyan to save the Earth and the universe from several threats, he fights for saving everyone, with the help of his family, friends and fellow saiyans. Dragon ball z is can be categorized in many different genres, like action, adventure, comedy, super power, etc.

Another thing in which some people may distinct anime and cartoon would be that cartoons are for kids whereas reach of anime can be extended to many other age groups and other areas.

But what I think is, cartoons are not just children material, because as we can see in the newspapers, and on television too, there are many cartoons containing and targeting many political, religious views. Most of these messages are hidden and unrecognizable for children, so that adults can enjoy watching them with kids. Whereas some of the anime contains high adult content and thus are not safe or good for little kids to watch. Those kind of anime are made entirely focusing on adult audience. But there are also some anime series which are absolutely safe to watch with kids. But nowadays, even normal anime’s may have some scenes which are not supposed to be watched by children.

So, I think, where cartoons are safe for kids to watch, anime shouldn’t be considered safe enough for them. But no matter how old you get, you can still enjoy it as it is.

I feel that, anime has deeper thought in them, well developed characters, broad story-line, a solid theme, realistic background animation, real life situations, dialogues, expressions, etc. all of these things bound us together to watch all the episodes (whether there are 12 or 24 or more than a hundred of episodes) of the anime series. Whereas on the other hand, cartoons, regardless of whether they are telling a story or just aiming for comedy, have shallow characters and themes.

Cartoons doesn’t look that creative compared to anime, as anime characters are so different from each other and very well developed too.

There’s one more thing which we can say that differentiate anime and cartoons, that is, for example, in the Simpsons, Bart is the class clown for the entire show but in most of the anime the character’s traits change dynamically, like in the starting they may be kind of shy, or maybe considered as weak or harmless, but later on they become stronger than most of the other characters.


Inside Out – Entertainment That Teaches?

Inside Out is a Disney-Pixar animated film which successfully uses graphics and humour to show what is going on inside someone’s head. This promises to be an entertaining way to teach emotional intelligence.

General scenario of Inside Out

Growing up can be a difficult time. This is true for 11-year-old Riley. Her father starts a new job on the West Coast and so she is uprooted from her life in Minnesota when the family moves to San Francisco.

Riley’s mind is portrayed by five small characters called Joy, Fear, Disgust, Sadness and Anger. These are personified in the film as human-like creatures who live in Headquarters. This is the headquarters of Riley’s head where executive decisions take place. She responds to events according to which little figure is taking charge.

The emotional characters in Inside Out

  • Joy is a light-hearted optimist trying to ensure Riley is happy.
  • Fear is awake to any hazards and is concerned to keep Riley safe.
  • Disgust wants to show Riley what physically and socially poisons her.
  • Sadness dwells on the unhappy side of things.
  • Anger cares a lot about protesting when things are unfair.

As Riley’s emotions struggle to adjust to her new life, chaos ensues in Headquarters.

Portrayal of core memories in Inside Out

Riley’s past experiences are stacked as core memory balls in long-term storage. Each of these can be called on but sometimes they get dumped and lost. The memories are coloured and distorted if touched by one of the emotion characters. For example, an experience is remembered differently by being turned blue if touched by Sadness.

The view of Inside Out regarding the causes of behaviour

Inside Out suggests that the emotional figures can make Riley feel what they want according to which of them is in charge of the controls and which can touch a core memory. Children need to learn to recognise how emotions affect the way we all behave and learn to put names to them. In addition, there is the useful point that we can misremember the past according to our current feelings.

Riley is shown to be a victim of her emotions. She appears to have no choices. According to Inside Out, it is the specific situation one finds oneself in that determines one’s emotional response. What emotional attitude we adopt comes from experiences in life or rather the way these are remembered. In line with the story of Inside Out, core memories can be coloured by which emotion currently in charge touches them.

An alternative view to that conveyed by Inside Out

In my opinion the film omits the important dimension of personal choice. Perhaps this was necessary because of the simple nature of the plot. Is Riley to be thought of as a mere robot just responding to which emotion is the strongest at any one particular moment? A different view is that we ourselves are in charge of which emotion rules us. According to this standpoint, each person has volition (free-will). In other words, we can make personal choices which can go beyond what might be expected from experience and current adversity.

Did Riley have to snap back at her parents when they tried to talk to her after her unhappy day at the new school? Did anger have to be in charge?

Was there no other response available to her other than to abruptly end the phone call from the old friend? She had been told there is a new girl on her old team who played really well with Meg. Did social disgust have to rule her mind at that point?

Had she no choice other than to roll over and face the wall after Dad tries to cheer her up by acting goofy? Did sadness really make her do this?

Rational thoughts

Just as our core memories can be coloured by our emotions, so can our thoughts. I feel afraid so I am likely to think about dangers around me. However, it also works the other way around. My thoughts can affect my feelings. So if I reflect on my situation and think about it from a wider perspective, I may feel differently. For this reason, I believe our natural passions need not dominate us.

Riley is only a child, and her responses to what happened to her are perhaps only what we might expect from a child. As an adult she might look back and think that when her parents tried to talk with her perhaps she could have discussed the reasons for the house move instead of snapping at them thus ending the conversation.

When Meg spoke about a new friend, perhaps Riley could have thought about the new friends she might expect to make in her new school and talked with Meg about their keeping contact instead of rudely ending the call.

In addition, when her father tried to make up with her by acting goofy perhaps she might have thought about making the best of her new circumstances and get his help to do this instead of turning away from him.

Learning to relate to people is not just about recognising emotions that they and we feel. I would say it is also about learning reflection and self-control. Should children be learning this also?

What is truly human about us is our rationality, our ability to see and know, if we try, what is true and what is good, and also our ability freely to intend, think, say, and do it” (Emanuel Swedenborg, spiritual philosopher)

As a clinical psychologist, Stephen Russell-Lacy has specialised in cognitive-behavioural psychotherapy, working for many years with adults suffering distress and disturbance.


The Need For Animation Character Modelling

3D animation is the latest trend in the market with every one trying to get the best and dazzling effect to give their final product that “wow” feel- which viewers like to see. But the art of 3D animation is an all-encompassing one which is determined by many factors.

One of those factors is character modelling. Simply put, it is the process of creating your character in a 3D space using software. It may seem like a simple and meaningless task but involves a lot of technical knowledge and detailing. A sound understanding of human anatomy is required apart from the knowledge of the software that you use to make it. Arms, legs and head should be made to proper proportion to each other to make the character look believable.

After this step, the character modelling artist adds texture or color to his model to give it a finished look. The textures and color should look real or as prescribed by the designated look for the character by the client. This is a crucial step, the artist needs to understand the effects of different textures and lighting and their effect on the overall composition of things. There are several methods that he can use involving different brush types and the access to bump maps, which add the final feel to his model.

The character modelling is an important aspect because they are the “actors” in your 3D animated film and actors must always look appealing to engage the audience. Well executed Character modelling is necessary for the 3D animated film to look classy and have the “wow” feel. It is essential to make the star of your animated film the most captivation and engaging element of the film.

The most common tools used for Character modelling are Z-brush, blender and Mud box, to name a few. But all these tools do not make a great 3D film, it is the responsibility of the Modelling artist to create a believable character out of his tools. The character is considered complete when it is properly sculpted with proper proportions followed by correct texture and mapping applied, and if this step is properly executed only then can proper rigging and animation be done to the model. So, a lot of the later parts of the production pipeline depend on the Proper execution of Character modeling.

It is never a bad thing to invest time and effort in this area. Especially in the realm of 3D animation all parts and phases of the pipeline are important. Character Modelling is just one of the phases which is often sidelined and greatly underestimated.

Our Process:

We analyze and summarize whatever the content, and then we mix it up with brain storming ideas to create a final result which reveals the message of your company and products.


Humor in Animated Explainer Videos: Purpose and Types

Why Humor is Essential in Animated Explainer Videos

Unlike a ‘real’ video format, through which ‘real’ people could portray light as well as intense human emotions with equal magnificence, the animated video format could, at best, be used to imitate real human emotions, essentially in a fun & cheerful way. This is primarily so, because the default and prominent attribute of animation as a communication technique, irrespective of its purpose of use, is light-heartedness. And although animated characters could represent human beings (or human-like beings) in a video, they can’t replace them when it comes to showcasing real & deep emotions, that could charge or move the viewers. Thus, the only emotional appeal that particularly goes well with animated video-communication technique is humor.

The biggest advantage of using a character animated explainer video for communication is that it lets you present a visualization of your complex concept with the help of one or more personified characters. Since these characters are hand-drawn by a storyboard artist and could represent any imaginable (real/unreal, tangible/intangible) entity, there is an endless scope for creating unique character representations that are funny and lovable.

Also, since animation has motion and sound elements, the creative communication techniques, like ‘Exaggeration’, ‘Satire’, ‘Parody’ and others that trigger laughter, could be beautifully used to bring out visual humor through funny body language and/or facial expressions of the moving characters. This is another reason why humor naturally goes well with animated video-communication technique.

Types of Humor Elements & How They Could Be Incorporated in an Animated Explainer Video

Loud Humor

Loud Humor involves those humor elements that are presented very apparently and could easily be experienced by viewers as funny and laughable. One obvious way of bringing out this kind of humor in an animated explainer video is by intentionally writing a funny script by using one or more wordplay techniques like pun, phonetic mix-ups, obscure words and meanings, double entendres, rhetorical devices, and creating supporting visual humor elements, so that the voiceover (the script) and the visual- together bring out humor. Needless to mention, sound effects play a very supportive and important role in bringing out loud humor in an animated explainer video.

Silent Humor

Silent Humor, in an animated explainer video is the ‘not-so-obvious’ kind of humor. One way of bringing out silent humor, is by creating only visual humor elements. Imagine, for example, a video frame that is being shared between a lead animated character and a supporting animated character. When you are viewing the video, although most of your attention would be on the lead character, the supporting character could still be animated to bring out humor through its body language or facial expressions. These kind of subtle humor elements give that ‘special effect’ or ‘magic touch’ to your animated video. Although the expressions or body language of the supporting characters would go with the flow of the script, still their humorousness is independent to themselves.

It often happens that when a humor element is not very obvious to every viewer, it makes it all the more engaging because then, the viewer automatically takes interest in interpreting this subtle humor, and in doing so, pays more attention while watching the video.


Four Ways Storyboards Facilitate the Animation Process

No animated production can be completed successfully without the use of storyboards. A staple of animation, they have existed since the early 1930s, when Walt Disney implemented them during the development of its films. Since then, they have become an indispensable tool in virtually every animation company, because they enable animation creators to visualize a storyline, determine the sequence of events, choose production details, and save time and money. Following are just a few of the ways in which storyboards and animatics contribute to the success of any animation production.

Storyboards facilitate brainstorming and creativity.

Storyboards are a series of sketches that outline each of the scenes in an animated project. They include information such as which characters and objects populate the scene, which camera angles are being used, what movement is occurring, what dialogue is being spoken, and whatever other material may be useful. Animatics are storyboards to which have been added pieces of animation, movement, and sound to further indicate how the final product will look.

Because storyboards present the details of each scene visually, they are an especially valuable tool for facilitating brainstorming and encouraging creativity. As animators view the project coming to life through the storyboards, they can more easily identify ways to improve the development of the storyline and the scenes.

For instance, storyboards allow animators to move scenes around to experiment with different sequences. Flashbacks are often the result of such experimentation in an animated production or motion picture. In addition, they allow animators to test different iterations of the animation before large commitments of time and money must be made to producing the finished project. As a result, storyboards give the 2D animation studio the freedom to change how the scenes develop and to try out different ideas. This freedom results in a higher-quality and more carefully crafted animation than would otherwise have been possible.

Storyboards save time and money.

While storyboards foster creativity, they also serve a very practical purpose for 2D animation companies and their clients in that they save significant amounts of time and money. Initially, it may seem as if creating storyboards consumes resources, because they must be created with time and talent that could otherwise have been spent producing the final product. However, there are a number of reasons that storyboards are a financially prudent step.

One of these reasons is that storyboards allow animators to identify mistakes and problems before the project goes to production. These errors are simple to fix on a storyboard, because they require nothing more than a quick re-sketching or repositioning of the scene in question. In the middle of production, however, they would be much more costly and time-consuming to repair, because they would require steps such as re-animating an entire scene.

In addition, storyboards save time and money because they allow the animators to determine exactly how each scene will be shot before production begins. This allows the company to save money by determining which shots are most cost effective. Storyboards also save producers from time-consuming tweaking, adjusting, and re-animating during the production phase of the project.

Storyboards guide production.

As mentioned earlier, one of the reasons that storyboards and animatics production in CA and elsewhere save time and money is because they allow the animators to determine exactly how each scene will unfold. The details encompassed by the storyboards include production details such as camera angles and distances. In fact, storyboards and animatics are often utilized to determine which shots will be most effective during the production process.

As a result, by the time the storyboard is finalized, the production process has become much simpler as well. Camera angles and distances, character movements, timelines, and more are clearly laid out on the boards. All that is left is for the producers to implement the scenes as they are described by the sketches in the storyboard. When producers have such a detailed and carefully developed plan for their film or animated cartoons, it becomes much faster and easier for them to create the final project.

In addition, as mentioned earlier, storyboards help to reduce the number of changes that are necessary during the production phase of the animation. As a result, production can move much more quickly because it does not get held up by frequent changes and corrections. The detailed guidance and the improved speed which storyboards lend to the production process make them an indispensable step for anyone who wants to animate a project with speed and economy.

Storyboards provide a way to describe the animation to others.

Finally, storyboards are a valuable addition to any animated production, because they provide a way to describe the animation to others. Often, a project must be described to investors or other interested parties. Vague ideas cannot produce the kind of compelling presentation that will allow a project to receive funding or approval. However, concept design, character design, and carefully crafted storyboards and animatics can take an idea and visualize it in such a way that it is suitable for presentation.

Animation is an exciting, beautiful, and powerful art form that often looks as if its has been effortlessly put together. However, this beauty and power is the result of hard work and careful planning. Part of this planning process is storyboarding. By creating storyboards for your project, an animation studio can help you facilitate brainstorming and creativity, save time and money, guide production, and help others to understand your vision in order to create an excellent animated piece.


5 Reasons Why Product Design Requires 3D Modeling

Product designing is an integral phase of any industry. In this phase, designers get to represent their spectacular ideas to the prospective clients and manufacturers. Helping designers in this phase is state-of-the-art method popularly known as 3D modeling. Thanks to the proliferation of animation industry, designers now have multifunctional tools at their disposal that help them to present their designs in a vivid way. Showcasing your products in 3D forms can turn out to be absolutely stunning.

However, if this reason is not good enough for you, then here are five strong reasons that clarify why product designing is in dire need of 3D modeling.

#1 Create Rapid Prototypes

Creating rapid prototypes of products becomes easy with 3D modeling. Often 3D models prove to be beneficial to evaluate certain crucial factors including product details, its manufacturing costs, and designing concept. 3D models of product prototypes can be created either from a handmade drawing or even from a 2D sketch. However, leverage of 3D modeling lies in its ability in allowing designers to create and refine their designs without much hassle.

#2 Get 360-Degree View

The convenience of demonstrating a model from different angles is a huge leverage for designers. This is another perk of 3D modeling. Viewing the product from different angles not only allows people to notice the smallest details but also gives them a fair idea about its production and packaging. The three dimensional 360-degree view turns out to be pretty useful in all stages of production. Users can zoom in on the product and can get better visual expressions of the same; an advantage clearly not found in 2D sketches.

#3 Gripping Animation

A well-animated product will not only ensure success for your marketing campaign but will also help to give your customers a clear-cut idea about its working. Attention-grabbing animation can actually help you to go a long way and with 3D modeling, you can get to show your clients how your product functions.

#4 Perfect Marketing Material

3D models act as perfect marketing materials. Since they are photo-realistic, they can be easily fitted into presentations and commercials. Effective promotion of products can help companies to gain credibility from their customers and with production-ready models that would come easy. Most real-estate companies have already taken advantage of 3D content for promoting their sales.

#5 Precise Specifications

With the help of modern 3D modeling software, designers can now demonstrate the size, shape and other specifications in context to the real product. This almost real scaling of the products allows companies to give nearly-perfect overview of how the finished goods will be to the prospective customers.


Benefits of Using 2D Animated Video for Business Promotion

Promotion is a very important activity in any business as it brings awareness to a large number of people within a short span of time. There are many ways to do this and what matters the most is the way it is performed. It is essential to do it right or the business objectives will not be met. Doing it right attracts the attention of potential customers and increases sales. 2D animated videos are effective when there is a need to grab instant attention. Live action is common and is prone to miss the attention. On the other hand, 2D animated videos are different and would easily catch the eyes when character animation is properly done. When made as a short movie, it becomes even more interesting.

What are 2D Animations?

2D Animation is about creating two-dimensional digital images using software. Its most common application is a production of cartoon episodes. Its implication is gradually reaching to marketing technologies as a creation of 2D animated videos is considered as an effective way of conveying specific message to a target audience. What makes it more popular among others is its simplicity and affordability desirable by business owners. Any business can easily and quickly represent their idea in the form of moving images using 2D animated videos.<

A business involved in manufacturing or marketing products consumed by kids or young people should consider using 2D animated videos to create awareness. For, this age group likes watching animated graphics and find them interesting and engaging. When done appropriately, they deliver the message more effectively than any other means. If it is interesting, it can become the topic of discussion among groups of people, making it popular among those people who did not watch it.

What are the Benefits?

• 2D animated videos are an excellent way to exhibit a business ideology, products or services as well as brand image. 2D animation marketing can be implemented easily to reach the potential customers.
• 2D animation services work effectively by conducting marketing campaigns such as internet marketing, television advertisements, email campaigns and web links.
• 2D animated videos create a dynamic influence the target audience and help better in selling the products and services.
• The animation not only creates awareness about the brand, product and services but also remains in the minds of customers so as to attract new customers.
• Animation is effective in creating curiosity among audience and result in more information seeking than any other way.
• When a product is introduced in a lively, animated manner, it attracts the attention and there are chances that the audience recommends the product to others, hence creating a brand identity.
• Animated video can explore the full potential of a business to explain the product or service than what traditional advertisement modes can do.
• The audio-visual representation of the product information makes it easy for the audience to grasp and remember, leading to better sales.

A 2D animated video is an affordable, simple yet effective way to represent the ideas, imagination and information about a business into images and videos to offer creative solutions for effective marketing and thus, profit making.


4 Tips That Would Prevent You From Having A Compromised Animated Explainer Video Quality

Animated Explainer Videos are extremely effective in putting across your message in a comprehensible manner. The real challenge, however, lies in making sure that the quality of your Explainer Video is just perfect. Here are four insightful tips that could prevent you from getting a low quality Animated Explainer Video produced.

1. Finalize your script before the animation process starts

In the video production process, animation is done on the basis of the script. Once the animation is completed and the final video produced, altering the script would only deteriorate the video quality. This is because, correspondingly, animation would also have to be altered, requiring that part to be made from the scratch. The altered part may then appear like a patch and break the flow of the video, thereby reducing its overall quality. Therefore, it is important to finalize the script before giving it for animation.

2. Specify the minutest of details, right at the beginning

It is advised that even the minutest of details, like color specifications, logo details (where and when to place in the video) etc., are given right at the beginning of the production process. Any redoing / revision is strictly ill-advised, as the new specifications may not fit-in as well, and may in fact, decrease the visual appeal of the video.

3. Final Voiceover v/s Dummy Voiceover

Voiceovers form the foundation of Explainer Videos. For a video to look professional, perfect synchronization between the voiceover and the animation is a must! Sometimes, during the video production process, animation is done first on the basis of a dummy voiceover which is then replaced by the final voiceover. This is a No-No! The final voiceover could have some variations from the dummy voiceover, in terms of the speed of voiceover narration, emphasis made on particular words, pause placements etc. This creates a mismatch between the animation and the voiceover, thus deteriorating the video quality. Even a minutely desynchronized video could confuse the viewers and make them feel annoyed by the low quality. Thus, it is better to animate the video based on the final voiceover instead of on a dummy voiceover.

4. Finalize step-by-step

Typically, the video production process involves the following steps in the given sequential order:

  • Research
  • Scripting
  • Storyboard Creation
  • Voiceover Recording
  • Animation
  • Delivery

Since the video is built gradually, based on the output of the previous step, therefore, going back to a previous step during the production process should be avoided. Since it is extremely important to have the perfect synchronization between the script (voiceover) and the animation, altering anything in these elements, often disrupts the flow of the message, making it ambiguous.

These precautionary tips could help in eliminating the unwanted elements that could put off your viewers. Follow these and pull off an amazing animated Explainer Video for your brand promotion.